Packaging:bamboo by Caxton Chung

Caxton Chung Shares The Bamboo Packaging

Caxton Chung, the designer of the awarded design Bamboo by Caxton Chung spells out, Bamboo is a design project for the company Nomura, it is a Chinese New Year red packet design aiming to be delivered to clients as corporate gift. The design consists of 20 red packets and a luxury packaging box. As the name implies, the design is inspired by bamboo which is visualised in a form of abstract pattern. This pattern is created by duplicating Nomura's signature graphics, the main visual element of the firm. The firm’s logo is placed on a circle, which sits on top of the bamboo pattern. This concept is carried through from the red packets to the packaging box to achieve consistency.

Packaging:bamboo by Caxton Chung Images:

VIA: http://competition.adesignaward.com/design.php?ID=63920

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