Scott Lucas's Wrigley Orbit Chewing Gum Package

Scott Lucas Discloses The Wrigley Orbit Chewing Gum Package

Scott Lucas, the project leader of the highlighted work Wrigley Orbit - Chewing Gum Package by Scott Lucas explains, Interbrand’s design innovation has changed the game for the gum category. Rather than a pack of gum, Orbit consumers now carry a stylish accessory in their purse or pocket—an accessory that creates badge and talk value for the brand. Interbrand brought to life the idea of transformation through a cutting-edge printed overwrap, which leverages Orbit’s iconic “O” as a window to the inner envelope. Peeking through the window is any one of 30 unique patterns designed to bring Orbit’s retro-forward fashion aesthetic to life..

Scott Lucas's Wrigley Orbit Chewing Gum Package Images:

VIA: http://competition.adesignaward.com/design.php?ID=23248

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